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Privacy Policy

Effective Date: December 22, 2025

World Ballet Company (“we”, “us” or “our”) knows that you care how information about you is used and shared, and we appreciate your trust. The following sets forth our policy regarding the privacy of those who visit the World Ballet Company website. By visiting the World Ballet Company website, you are accepting the practices described in this Privacy Policy.

1. Collection of your Personal Information

We receive and store any information that you voluntarily give to us.

  1. If you subscribe to receive World Ballet Company news, we may collect personally identifiable information, such as your name or email address.
  2. We do not knowingly collect personally identifiable information from children under the age of thirteen. If you are under the age of thirteen, you must ask your parent or guardian for permission to use this website.

We may gather additional personal or non-personal information in the future.

2. Cookies and Tracking Technologies

  1. We use cookies, pixels, tags, and similar tracking technologies (“Cookies”) to enhance your experience on our website, analyze our traffic, and provide personalized advertising. Cookies are small text files placed on your device that allow us to recall your actions and preferences over time.

    Since we do not maintain user accounts, the information we collect via cookies is linked to your browser or device rather than your specific identity.

  2. How We Use Cookies.

    We categorize the cookies used on our website into three main groups:

    1. Strictly Necessary:These are essential for the website to function (e.g., security, page navigation). You cannot opt out of these.
    2. Analytics & Performance:These allow us to count visits and traffic sources so we can measure and improve the performance of our site.
    3. Advertising and Sharing (“Sale”) of Data:These are set by our advertising partners to build a profile of your interests and show you relevant ads on other sites. Under US privacy laws (such as the CCPA/CPRA), allowing third parties to collect data via these cookies may be considered a “sale” or “sharing” of personal information.

  3. Cookie Declaration.

    Below is a list of the specific cookies currently in use on our website:

    Strictly Necessary Cookies: These cookies are required for the website to work securely and correctly.

    Cookie Name Provider Expiration Purpose
    MGX_SESSION, MGX_FN, MGX_UC World Ballet Company 1 year Manages your active session, security tokens, and interface choices during your visit
    __stripe_mid Stripe 1 year Used by Stripe for fraud prevention and secure payment processing
    __stripe_sid Stripe 30 minutes Used by Stripe for fraud prevention and secure payment processing
    _test_cookie WordPress 1 day Checks if your browser is set to allow cookies
    _tt_enable_cookie Cookie Script 3 months Stores your current cookie consent preferences so we don’t ask you again unnecessarily

    Analytics & Performance Cookies: These cookies help us understand how you use the site.

    Cookie Name Provider Expiration Purpose
    _ga, _gid, _gat Google Analytics 1 year 1 month Distinguishes unique users and throttles request rates to analyze site traffic
    _hjSession, _hjIncludedInSample Hotjar 30 minutes Generates heatmaps and analyzes user behavior (scrolls, clicks) to improve site design

    Targeting & Advertising Cookies (Subject to Opt-Out): These cookies track your browsing habits to serve personalized ads. You may opt out of these at any time.

    Cookie Name Provider Expiration Purpose
    _fbp Meta (Facebook) 3 months Used to deliver advertisements and track conversions from Facebook users
    _ttp TikTok 3 months Used to measure the performance of TikTok advertising campaigns
    _gcl_au Google AdSense 3 months Used to experiment with advertisement efficiency across websites
    _uetsid Microsoft / Bing Ads 1 day Used to track visitors across websites to present relevant ads based on preferences
    _uetvid Microsoft / Bing Ads 1 year Used to track visitors across websites to present relevant ads based on preferences

  4. Third-Party Service Providers

    We use the following third-party services to monitor and analyse web traffic and user behaviour, as well as to deliver targeted advertisements and process secure payments.

    Analytics & User Behaviour (Monitoring):These tools help us understand how visitors interact with our website to improve performance.

    Google Analytics
    Purpose:We use Google Analytics to analyze website traffic, track user sessions, and gather demographic data. This helps us optimize our content and website structure.
    Privacy Policy:https://policies.google.com/privacy
    Opt-Out:https://tools.google.com/dlpage/gaoptout

    Hotjar
    Purpose:We use Hotjar to visualize user behavior through heatmaps, scroll maps, and click tracking. This allows us to see which parts of the website are most engaging and identify usability issues.
    Privacy Policy:https://www.hotjar.com/legal/policies/privacy/
    Opt-Out:https://www.hotjar.com/legal/compliance/opt-out

    Advertising & Retargeting (Sale/Sharing of Data):We use these tracking pixels to show you relevant ads on social media and search engines. Under US state laws (CCPA/CPRA), this may be considered “sharing” personal information. You can opt out of this via our “Do Not Sell” link.

    Meta Pixel (formerly Facebook Pixel)
    Purpose:We use the Meta Pixel to track conversions from Facebook and Instagram ads, build targeted audiences for future campaigns, and remarket to users who have previously visited our website.
    Privacy Policy:https://www.facebook.com/about/privacy
    Opt-Out Settings:https://www.facebook.com/settings/?tab=ads

    TikTok Pixel
    Purpose:We use the TikTok Pixel to measure the effectiveness of our TikTok ad campaigns and to deliver personalized ads to users based on their browsing behavior on our site.
    Privacy Policy:https://www.tiktok.com/legal/page/us/privacy-policy/en

    Microsoft Advertising (Bing Ads)
    Purpose:We use Microsoft’s Universal Event Tracking (UET) tag to track goals and conversions. This data allows us to target advertisements to you across the Microsoft Search Network (Bing, Yahoo, AOL) based on your interests.
    Privacy Policy:https://privacy.microsoft.com/en-us/privacystatement
    Opt-Out Settings:https://account.microsoft.com/privacy/ad-settings/

    Google AdSense / Google Ads
    Purpose:We use Google cookies to display advertisements on our website and to measure the performance of our advertising campaigns. Google uses these cookies to serve ads based on your prior visits to our website or other sites on the internet.
    Privacy Policy:https://policies.google.com/privacy

    Site Functionality & Payments (Strictly Necessary):These cookies are essential for the website to function securely. You cannot opt out of these.

    Stripe
    Purpose:We may use Stripe to process payments securely. Stripe collects technical data (such as IP addresses and device identifiers) to prevent fraud and ensure transaction security. We do not store your full credit card details on our servers.
    Privacy Policy:https://stripe.com/privacy

    WordPress
    Purpose:WordPress is the platform powering our website. It uses cookies to verify user sessions, manage comments, and ensure the correct delivery of content to your browser.
    Privacy Policy:https://wordpress.org/about/privacy/cookies/

    While we do our best to keep this list updated, please note that third parties who place cookies on your device may change from time to time, and there may be a slight delay in updating the list.

3. Your Privacy Choices & Opt-Out Rights

We respect your right to control your data. You can manage your preferences using the following methods:

  1. You can opt out of the sale and sharing of your personal information (Targeting Cookies) by clicking the “Do Not Sell or Share My Personal Information” link located in the footer of our website.
  2. We honor the Global Privacy Control (GPC) signal. If your browser sends a GPC signal indicating your request to opt out, our website will automatically disable non-essential tracking cookies for your session.
  3. Some older web browsers may transmit “Do Not Track” (DNT) signals. Because there is no common industry standard for DNT, our website does not currently respond to DNT signals. However, we do recognize the GPC signal (above) as the modern standard for communicating your opt-out preferences.

4. Information Sharing and Disclosure

  1. You are the most important part of our business. We do not sell your personal data for money. We will never share, sell, rent, or trade your personal information (such as your name or email) to any third party for their independent marketing purposes without your consent.
  2. However, as described in Section 3 (“Cookies”), we do allow third-party advertising partners (like Meta and Google) to collect data via cookies on our website. Under certain US state laws, this exchange of data for advertising services is defined as a “sale” or “sharing” of information. You may opt out of this at any time.
  3. We may disclose personal information in response to legal process (e.g., a court order or subpoena), to law enforcement, or to prevent fraud, investigate illegal activities, or protect the safety of any person.

5. Data Retention

  1. We retain your personal information only for as long as is necessary to fulfill the purposes for which it was collected (such as to comply with tax/legal obligations, or resolve disputes). For example, we retain transaction records for tax purposes for approximately seven years. Marketing data (cookies) is retained for the periods specified in our Cookie Declaration (usually 13 months or less).

6. Security of Your Personal Information

  1. We work to protect the security of your information during transmission by using Secure Sockets Layer (SSL) software, which encrypts the information you input. However, no security system can be guaranteed to be 100% secure, so we cannot guarantee the absolute security of the information you provide to us.

7. Your US State Privacy Rights

Depending on your state of residence (including California, Virginia, Colorado, Connecticut and others), you may have specific rights regarding your personal information:

  1. Right to Know: You may request details about the categories of personal information we collect and how we use it.
  2. Right to Delete: You may request that we delete the personal information we have collected from you, subject to certain legal exceptions.
  3. Right to Opt-Out: You have the right to opt out of the “sale” or “sharing” of your personal information for cross-context behavioral advertising.
  4. Non-Discrimination: We will not discriminate against you for exercising any of these rights.

To exercise these rights, please contact us at hello@worldballetcompany.com.

8. Jurisdiction and Venue

All users, including those who access the website from a country other than the U.S., agree that the laws of the State of New York shall govern any disputes arising from or in connection with the use of this site or our use of personal information. Any claim made against World Ballet Company can only be brought in a federal or state court in New York County, New York.

9. Changes to this Policy

World Ballet Company will occasionally update this Privacy Policy to reflect company and customer feedback. Changes and clarifications will take effect immediately upon their posting on the website. If we make changes, we will notify you by providing notice through our website or updating the “Effective Date” date at the top of this Privacy Policy.

10. Contact Us

If you have questions or suggestions regarding this Privacy Policy or our privacy practices, please send an email to hello@worldballetcompany.com.